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Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives (skin care products), TRESemmé, FDS, Consort, Nexxus, Toni, and White Rain.
The TRESemmé brand was launched in 1947 by Godefroy Manufacturing, and was bought in 1968 by Alberto-Culver, a manufacturer of hair and skincare products.The original intention was to only distribute the products of the brand within beauty salons; however, as the product line became more popular, it was marketed to supermarkets and pharmacies.
VO5 may refer to: VO5 (band), an American disco band; Alberto VO5, a brand of shampoo formerly owned by Alberto-Culver This page was last edited on 21 ...
Salon Selectives is a line of hair care products, ranging from shampoos and hair conditioners to hair mousses, sprays, gels, and oils. Introduced by Helene Curtis in 1987, Salon Selectives is considered the first salon-inspired mass market hair care brand. It was acquired by Unilever in 1996 and was restructured in 2000 with all-new products ...
In 2010, Unilever acquired the Diplom-Is in Denmark, [47] Unilever announced that it had entered into a definitive agreement to sell its consumer tomato products business in Brazil to Cargill, [48] purchased Alberto-Culver, a maker of personal care and household products including Simple, VO5, Nexxus, TRESemmé, and Mrs. Dash, for US$3.7 billion.
Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products [1] firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items. [2]