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Marketing ethics is known to have similarities with business ethics. Marketing ethics, however, can be divided into two categories: Positive marketing ethics. Normative marketing ethics. Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices, an example would be to research fraudulent ...
However, with social media being so personal and international, there is another list of complications and challenges that come along with being ethical online. A sensitive topic about social media professionals is the subject of ethics in social media marketing practices, specifically: the proper uses of, often, very personal data. [97]
Ethical marketing is a positive influence on companies, and their response is to market their products in a more socially responsible way. The increasing trend of fair trade is an example of the impact of ethical marketing. In the Ethical Shoppers Price Index Survey (2009), fair trade was the most popular ethical badge products could have.
Social responsibility in marketing is often discussed with ethics. The difference between the two is that what is considered ethical in terms of business, society and individually may not be the same thing––nor do all business actions necessarily have to be socially responsible in order to be considered ethical.
Historically, communication ethics originated with concerns related to print media and has evolved with the advent of digital technologies. Critics began addressing the harms of the unregulated press in North America and Europe during the 1890s, leading to the establishment of principles in the United States during the 1920s. [8]
According to Kelly Quinn, “the use of social media has become ubiquitous, with 73% of all U.S. adults using social network sites today and significantly higher levels of use among young adults and females." Social media sites have grown in popularity over the past decade, and they only continue to grow.
Marketing ethics came of age only as late as the 1990s. [103] Marketing ethics was approached from ethical perspectives of virtue or virtue ethics, deontology, consequentialism, pragmatism and relativism. [104] [105] Ethics in marketing deals with the principles, values and/or ideas by which marketers (and marketing institutions) ought to act ...
It promotes socio-cultural and structural change relevant to social issues. [4] Consequently, social marketing scholars are beginning to advocate for a broader definition of social marketing: "Social marketing is the application of marketing principles to enable individual and collective ideas and actions in the pursuit of effective, efficient ...