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Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car , Firefly Car Rental and Thrifty Car Rental .
By April 2010, negotiations had led Hertz to an offer of US$1.27 billion, which was increased to US$1.5 billion, but was rejected a third time by Dollar Thrifty shareholders. [28] [29] In July 2011, Hertz's bid was increased to US$1.91 billion, competing against rival Avis Budget Group's offer of US$1.55 billion. [30]
Dollar Rent A Car was founded in Los Angeles, California, in 1965 by Henry J. Caruso. [1] It was purchased by The Chrysler Corporation for an undisclosed amount on August 15, 1990, and joined Chrysler's Pentastar Transportation Group in Tulsa, Oklahoma.
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The company was bought in 1923 by John Hertz. In Britain, car rental started with Godfrey Davis, established in 1920, and bought by Europcar in 1981. [5] The sector expanded rapidly in the US; in 1926, the American Driveurself Association assembled over 1200 delegates in Chicago. [1]
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