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Riddell Sports Group, commonly known as Riddell, is an American company specializing in sports equipment for Gridiron football. Founded in 1929 by John Tate Riddell, it was headquartered in Rosemont, Illinois , [ 1 ] but in 2017, the company relocated to a new facility in Des Plaines, Illinois .
The Bell-Riddell motorcycle division was sold in 1991, becoming "Bell Helmets". The remaining company was renamed "Bell Sports". In 1999, the auto racing division was sold and split into two separate companies called "Bell Racing Company" (North America) and "Bell Racing Europe" (Europe, Asia and Africa).
The most recent model in the Revolution line is the Speedflex helmet. This model can come equipped with Riddell's HITS Technology, which consists of a sensor in the helmet that relays data regarding the severity of each hit to a computer system. [2] The Speedflex also features a built-in hinged panel located on the front near the top.
In 1947, the company was the fourth-largest mail-order distributor in the United States with $79.2 million in sales and changed its name to Aldens, Inc. [2] In 1957, sales were $102.4 million, they had 4,795 employees, and operated catalog telephone stores in 68 cities.
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[3] [31] They sell high-end items ranging from men's and women's apparel to shoes, food, gift items. Furniture, and kitchenware among other products. [7] More than 80 percent of customers are women. [7] The Solutions brand is the biggest seller followed by the main Norm Thompson catalog and Sahalie. [25]