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  2. As their customers age, department stores chase younger shoppers

    www.aol.com/news/customers-age-department-stores...

    Baby Boomers are age 60 or older, according to Numerator’s definition. The firm defines Gen X as between ages 43 and 59. Numerator puts Millennials in the age 29 to 42 range, and Gen Z between ...

  3. Forget millennials: Baby boomers may soon be the biggest ...

    www.aol.com/finance/forget-millennials-baby...

    Baby boomers are the growing target of the self-care economy, as their spending habits on wellness have increased more than any other generation. When it comes to splurging on salons and beauty ...

  4. Baby Boomers Have Never Been So Wealthy, Yet Many Aren’t ...

    www.aol.com/baby-boomers-never-wealthy-yet...

    Baby boomers now hold an unprecedented share of the nation’s wealth, with those born during this specific period now officially holding approximately 51.8% of U.S. wealth as of the early 2020s ...

  5. Generation Jones - Wikipedia

    en.wikipedia.org/wiki/Generation_Jones

    Media coverage of Generation Jones typically has described it as a distinct generation, using Pontell's dates. [2] [3] Others see this as a subset of the Baby Boom Generation, primarily its second half. [4] [5] A third view is that Generation Jones is a cusp or micro-generation between the Boomers and Xers. [6]

  6. Boomers are subsidizing Gen Z and millennial spending ... - AOL

    www.aol.com/finance/boomers-subsidizing-gen-z...

    Baby boomer parents are handing over money to their Gen Z and ... "The generation aged between 24 and 38 represents 20% of the US population and has the most discretionary spending power of any ...

  7. Baby boomers - Wikipedia

    en.wikipedia.org/wiki/Baby_boomers

    Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom. By this dating, the youngest of them are 61, while the oldest are 79 in 2025.

  8. Youth marketing - Wikipedia

    en.wikipedia.org/wiki/Youth_marketing

    In order to understand the public's opinion on youth marketing, one must be able to understand the experiences that each generation has been exposed to while growing up. Generation Y is very similar to the baby boomer generation especially at different points in life. So it is essential to see what experiences each generation has experienced ...

  9. The baby boomer bump: How ‘the richest retiring generation we ...

    www.aol.com/finance/baby-boomer-bump-richest...

    Baby boomers, members of the wealthiest generation in history, are beginning to retire in record numbers. Though much has been made about the effect of that on workplaces, its effect on the ...