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Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
PHI was founded in 1994 as a subsidiary of Harvard University. [2] From 1994 until 2008, the organization was known as Harvard Medical International, or HMI. Operated as a division of Harvard Medical School, HMI's original focus was to work with institutions around the world — primarily medical schools and health care delivery organizations — interested in developing education programs and ...
A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be ...
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An elevator pitch quickly summarises an idea, product or service during a short journey in an elevator. An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time.
Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. [1] It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. [2]
A development director or director of development is the senior fundraising manager of a non-profit organization, company, or corporation. The position works closely with a chief financial officer (CFO) or treasurer. A director of development is chiefly responsible for bringing in revenue streams to a non-profit (grants, donations, special ...