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Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Recruitment is the overall process of identifying, sourcing, screening, shortlisting, and interviewing candidates for jobs (either permanent or temporary) within an organization. Recruitment also is the process involved in choosing people for unpaid roles .
Recruitment marketing may consist of a collection of tools and processes that meet the needs of a given employer's recruiting goals. The first step in recruitment marketing is an optimized corporate career site to ensure potential candidates can find employers jobs in search engine results.
The qualification process is intended to determine which customers are most likely to purchase the product or service. In business-to-business lead generation scenarios, telemarketing often targets perceived decision-makers who might be good prospects for a business product or service.
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