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Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes. It became so popular that in the 1939 All-star game, 46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the first televised sports broadcast to allow commercials.
Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
Big Yella; Bigg Mixx; Captain Rik; Cinnamon and Apple; Coco the Monkey; Chocos the Bear (defunct); Cornelius Rooster; Crunchosaurus Rex; Dig 'Em the Frog; Donald Duck; Loopy Bee
Tennis champion Coco Gauff joins a long lineage of athletes to be featured on the coveted orange Wheaties box. Coco Gauff is the latest athlete to endorse the “Breakfast of Champions.”
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The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack ...
This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Consumer Brands, but similar equivalent products are often sold by other manufacturers and as store brands. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can ...
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