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Big data ethics, also known simply as data ethics, refers to systemizing, defending, and recommending concepts of right and wrong conduct in relation to data, in particular personal data. [1] Since the dawn of the Internet the sheer quantity and quality of data has dramatically increased and is continuing to do so exponentially.
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Big data in marketing is a highly lucrative tool that can be used for large corporations, its value being as a result of the possibility of predicting significant trends, interests, or statistical outcomes in a consumer-based manner. [114] There are three significant factors in the use of big data in marketing:
Technoethics (TE) is an interdisciplinary research area that draws on theories and methods from multiple knowledge domains (such as communications, social sciences, information studies, technology studies, applied ethics, and philosophy) to provide insights on ethical dimensions of technological systems and practices for advancing a technological society.
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Information ethics has been defined as "the branch of ethics that focuses on the relationship between the creation, organization, dissemination, and use of information, and the ethical standards and moral codes governing human conduct in society". [1] It examines the morality that comes from information as a resource, a product, or as a target. [2]
Dr. Wolfgang Greller and Dr. Hendrik Drachsler defined learning analytics holistically as a framework. They proposed that it is a generic design framework that can act as a useful guide for setting up analytics services in support of educational practice and learner guidance, in quality assurance, curriculum development, and in improving teacher effectiveness and efficiency.
It defines the six steps as being: task definition, information seeking strategies, location and access, use of information, synthesis, and evaluation. Such approaches seek to cover the full range of information problem-solving actions that a person would normally undertake, when faced with an information problem or with making a decision based ...