Search results
Results From The WOW.Com Content Network
Aristotle's Rhetoric, renowned for its modes of persuasion in ethos, logos, and pathos, gave mankind its first recorded guide to and theory of social influence. Aristotle recognized that different appeals are necessary for different types of persuasion, and that these appeals can be tailored and refined to better suit the audience or better suit the product or idea at hand.
Psychology is the scientific study of mind and behavior. [1] [2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives.
Encyclopædia Britannica, a printed encyclopedia, and Wikipedia, an online encyclopedia. An encyclopedia [a] is a reference work or compendium providing summaries of knowledge, either general or special, in a particular field or discipline.