When.com Web Search

  1. Ads

    related to: what is product concept in marketing

Search results

  1. Results From The WOW.Com Content Network
  2. Product concept - Wikipedia

    en.wikipedia.org/wiki/Product_concept

    A product concept is a description of a product or service, at an early stage in the product lifecycle. [1] It is generated before any detailed design work is undertaken and takes into consideration market analysis, customer experience, product features, product cost, strategic fit, and product architecture.

  3. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing concept: This is the most common concept used in contemporary marketing, and is a customer-centric approach based on products that suit new consumer tastes. These firms engage in extensive market research, use R&D (Research & Development), and then use promotion techniques. [46] [47] The marketing orientation includes:

  4. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing ...

  5. Product (business) - Wikipedia

    en.wikipedia.org/wiki/Product_(business)

    In marketing, a product is an object, or system, ... Full product transparency is a concept of making the full life-cycle impacts public. [31]

  6. Product planning - Wikipedia

    en.wikipedia.org/wiki/Product_planning

    Product life cycle plays an important role in marketing. The first reason is that the managers will follow the four stages to make product plans for pushing out new products. Secondly, the level and growth of sales will change a lot during the four stages so the managers need to adjust the product plan appropriately and timely.

  7. Product life-cycle management (marketing) - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle...

    The concept of product life cycle (PLC) concerns the life of a product in the market with respect to business/commercial costs and sales measures. The product life cycle proceeds through multiple phases, involves many professional disciplines, and requires many skills, tools and processes.

  8. Product strategy - Wikipedia

    en.wikipedia.org/wiki/Product_strategy

    A product strategy sets the direction for new product development. Companies utilize the product strategy in strategic planning and marketing to set the direction of the company's activities. [1] The product strategy is composed of a variety of sequential processes in order for the vision to be effectively achieved.

  9. Product management - Wikipedia

    en.wikipedia.org/wiki/Product_management

    Product managers are responsible for managing a company's product line on a day-to-day basis. As a result, product managers are critical in driving a company's growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target ...