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Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits.
Bounce rate - The percentage of visits that are single-page visits and without any other interactions (clicks) on that page. In other words, a single click in a particular session is called a bounce. A high bounce rate can indicate that the content or user experience needs improvement. [4]
Time on site: Measure the average time visitors spend on your website. Bounce rate: the percentage of visitors who leave your website after viewing only one page. Other Metrics to Consider.
The redesigned site provided new web traffic metrics, including average page views per individual user, bounce rate (the rate of users who come to and then leave a webpage), and user time on the website. [21] In the following weeks, Alexa added more features, including visitor demographics, clickstream, and web search traffic statistics. [22]
The bounce rate is calculated by the average rate a visitor stayed on the site. So whereas the traffic exchange sites increase the site visit rate, on the other hand they also increase the bounce rate. A higher bounce rate generally harms SEO performance, so using a traffic exchange comes with risks as well.
Interactive maps, databases and real-time graphics from The Huffington Post
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