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Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
The demographics of YouTube are: In the US, 82% of adult men and 80% of adult women report using YouTube. [18] [19] 45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19] YouTube participates in ad targeting by analyzing Google searches and reviewing content searched.
Demographic targeting was the first and most basic form of targeting used online. involves segmenting an audience into more specific groups using parameters such as gender, age, ethnicity, annual income, parental status, etc. All members of the group share a common trait.
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
Traditional market segmentation divides the market into four categories of geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation. [5] This approach works well as it groups various customers into segments that have common needs. It would lead to targeting the segment and positioning the product.
As a consequence, it is an interdisciplinary concept, but maintains biological roots. The hierarchical organizations that are inherent to both biology (cell, organ, individual) and demography (individual cohort, population) form a chain in which the individual serves as the link between the lower mechanistic levels, and the higher functional ...
Demographic engineering is deliberate effort to shift the ethnic balance of an area, especially when undertaken to create ethnically homogeneous populations. [1] Demographic engineering ranges from falsification of census results, redrawing borders, differential natalism to change birth rates of certain population groups, targeting disfavored groups with voluntary or coerced emigration, and ...
Microtargeting is a form of targeting that uses recent technological developments to gather large amounts of online data. The data from people's digital footprints is analysed to create and convey messages that reflect an individual's preferences and personality. [25]