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OpenAd.net was an online marketplace for buying and selling creative ideas for use in advertising, marketing and design.The core of its services was giving idea buyers (marketers, advertisers) direct access to a variety of unpublished ideas offered to them by over 11,500 freelance "creatives" from 125 countries [1] worldwide.
Chicago History Museum on 14 October 2013, announced a project asking the public to furnish ideas for a future exhibition and reducing the most-often-submitted ideas to one assignment through a series of public votes. According to the American Alliance of Museums, this is the first crowdsourcing project allowing the public to give an exhibition ...
The Incredible Campaigns Marketing Executives Wish They’d Thought Of Themselves. In the ever-evolving landscape of marketing, there are rare moments when a campaign emerges, capturing the hearts ...
Creative Brief, german. A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project ...
Smokey Bear is the icon of the U.S. Forest Service's long-running campaign against wildfires. An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas ...
A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing." The idea behind a marketing blitz campaign is to have as many people see the business or product often in a short time.
Encyclopedia of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) is a multi-volume reference work that describes and analyzes major marketing campaigns, published by Gale. [1] [2] Volumes: I (1999) II (2007) III (2013) IV (2019)
Traction is an interactive advertising agency based in San Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include Alibaba.com, Adobe Systems, Bank of America, Cabot Creamery, California Bank & Trust, Camelbak, Intuit, Intel, Kelly-Moore Paints, Livescribe, Meebo, Robert Half International, Salesforce.com, SAP, and Shutterfly ...