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Total cost for running the ad is $15,000. The total amount of impressions generated is 2,400,000. ($15,000/2,400,000)=$0.00625; CPM is calculated as: $0.00625x1000 (meaning per thousand impressions)=$6.25; Note: Notice how the CPM is $6.25 and not $0.00625, this is because we are looking at cost per thousand.