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  2. Netflix, Redbox and More of the Best and Worst Company ... - AOL

    www.aol.com/netflix-redbox-more-best-worst...

    A company’s logo and tagline leave a lasting first impression on consumers that can either make or break a business. Good rebranding can effectively update a company’s look to reflect...

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  4. Branding agency - Wikipedia

    en.wikipedia.org/wiki/Branding_agency

    A branding agency is a firm that specializes in creating and launching brands and rebranding.The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion.

  5. Business card - Wikipedia

    en.wikipedia.org/wiki/Business_card

    Business cards are cards bearing business information about a company or individual. [ 1 ] [ 2 ] They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business affiliation (usually with a logo ) and contact information such as street addresses , telephone ...

  6. The No Good, Very Bad Rebranding - AOL

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  7. Meet the ‘professional namer’ who directed Accenture’s $100 ...

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    “We develop over 1,000 names, and we slaughter every one of those darlings except for one,” said Anthony Shore of the naming process.