When.com Web Search

Search results

  1. Results From The WOW.Com Content Network
  2. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.

  4. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Pathos – the emotional appeal to an audience in an argument; one of Aristotle's three proofs. Periphrasis – the substitution of many or several words where one would suffice; usually to avoid using that particular word.

  5. Mythos (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Mythos_(Aristotle)

    [9] From Aristotle’s examples of "pathos occurring/pathos about to occur but not occurring, and knowledge/ignorance" Belfiore derives a list of "four logical possibilities", and "lists them in the order in which Aristotle ranks them, from worst to best: 1. A pathos is about to occur, with knowledge, but does not occur. 2.

  6. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Book II gives advice for all types of speeches. Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion.

  7. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    Since the time of Aristotle, logic has changed. For example, modal logic has undergone a major development that also modifies rhetoric. [13] The contemporary neo-Aristotelian and neo-Sophistic positions on rhetoric mirror the division between the Sophists and Aristotle. Neo-Aristotelians generally study rhetoric as political discourse, while ...

  8. Stoic passions - Wikipedia

    en.wikipedia.org/wiki/Stoic_Passions

    The Greek word pathos was a wide-ranging term indicating an infliction one suffers. [2] The Stoics used the word to discuss many common emotions such as anger, fear and excessive joy. [3] A passion is a disturbing and misleading force in the mind which occurs because of a failure to reason correctly. [2]

  9. Mono no aware - Wikipedia

    en.wikipedia.org/wiki/Mono_no_aware

    Japanese woodblock print showcasing transience, precarious beauty, and the passage of time, thus "mirroring" mono no aware [1] Mono no aware (物の哀れ), [a] lit. ' the pathos of things ', and also translated as ' an empathy toward things ', or ' a sensitivity to ephemera ', is a Japanese idiom for the awareness of impermanence (無常, mujō), or transience of things, and both a transient ...