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In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...
In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
No alcohol or alcohol-free: not more than 0.05% ABV; Dealcoholized: over 0.05% but less than 0.5% ABV; Low-alcohol: not more than 1.2% ABV; In some parts of the European Union, beer must contain no more than 0.5% ABV if it is labelled "alcohol-free". In Australia, the term "light beer" refers to any beer with less than 3.5% alcohol.
A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.
Bud Light volumes crashed 29.7%, accelerating from the week earlier's plunge of 29.3%. ... The company plans to give away 2 million free samples this year as part of that initiative.
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
Anheuser-Busch introduced Bud Ice (5.5% ABV) in 1994, and it remains one of the country's top selling ice beers. Bud Ice has a somewhat lower alcohol content than most other ice beer brands. In 1995, Anheuser-Busch also introduced two other major brands: Busch Ice (5.9% ABV, introduced 1995) [ 8 ] and Natural Ice (also 5.9% ABV, also introduced ...
Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter. But AB InBev is ...