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The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented .
In 1960, she launched a business career, co-founding with Jheri Redding, husband of her friend, a Southern California based hair care products company, Redken, with an initial investment of $3,000 she received for a Hamm's beer commercial. [9]
John Paul Jones DeJoria (born April 13, 1944) is an American billionaire businessman, [2] [3] [4] best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company. DeJoria has been called an example of the American Dream due to his rise from homelessness to success in business.
Today, the successful hair care brand offers three product collections (baomint, blue tansy and melonberry) made up of curl-loving gels, creams, stylers, shampoos and conditioners.
Her connection with shoppers is one of the reasons her brand is the No. 1 Black-owned, woman-owned textured hair care brand in the U.S. market, according to Nielsen.
Redken's newest star model is none other than Lizzy Jagger, the eldest daughter of The Rolling Stones' singer Mick Jagger and '70s supermodel Jerry Hall.
Her next role was for US firm Redken, launching its skincare brand in South Africa – a job that involved travel to the United States. By then, Wurwand was dating her now-husband, Raymond Wurwand, a South African business school graduate who sold equipment to the skin care industry. The two moved to Marina Del Rey in Los Angeles in 1983. [2]
Redding is best known for having created the Jheri curl. [2] Redding is credited with being the inventor of modern-day hair conditioner. He was the first to make "pH balanced" shampoos, to put vitamins in hair care products, and to market added minerals. [3] He developed the perm product Jheri curl, as well as numerous other beauty products. He ...