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Popularized by Helene Curtis, the brand proved to be a success, with a 6.5 percent market share and annual sales of $275 million in the late 90s (making it the second most successful hair care brand in the US). [1] [2] Revamped theme-based lineup (2000–2006) During 2000, the Salon Selectives product line was revamped. Most notably, the ...
In October 2017 Regis Corporation sold its Regis Salons, MasterCuts, and UK Supercuts to The Beautiful Group. [4] These salons became franchises keeping the same brand names. At the end of December 2019 Regis terminated its franchise agreements with The Beautiful Group and took back 200 salons [ 5 ] with the stated intention of finding a new buyer.
As a result of this success, Suave's personal care lines was extended into deodorants, skin creams and other products. the company followed up by introducing the equally successful line of Finesse and (the professional-caliber) Salon Selectives brands. By 1989, Suave, Finesse and Salon Selectives were among the top ten national shampoo brands. [5]