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The communication accommodation theory (CAT), developed by Howard Giles, professor of communication at the University of California, Santa Barbara, seeks to explain the cognitive reasons for code-switching, and other changes in speech, as a person either emphasizes or minimizes the social differences between himself and the other person(s) in ...
Jan-Petter Blom and John J. Gumperz coined the linguistic term 'metaphorical code-switching' in the late sixties and early seventies. They wanted to "clarify the social and linguistic factors involved in the communication process ... by showing that speaker's selection among semantically, grammatically, and phonologically permissible alternates occurring in conversation sequences recorded in ...
In metaphorical code switching, the context of the conversation is undisturbed but rather the changes adhere to the social context including the roles of those involved in the conversation. Unmarked discourse code switching serves as "markers" for a change in the context of the conversation such as the topic or quoting something. [3]
The theory holds that a code-switching speaker alternates between the matrix language (ML) and an embedded language (EL). The ML is the more active and more frequently-used language, which restricts the use of the EL. It is common, though not necessary, for the ML to correspond with the unmarked choice in a typical interaction. [2]
Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup distinctiveness. These theories help to explain why speakers seek to converge or diverge from the language ...
Around 35% of Black workers report code switching in the office—defined by changing language, tone of voice, or physical appearance to fit a dominant work culture—compared to just 12% of their ...
Good morning! Code switching is a well known phenomenon in U.S. workplaces. Usually a burden shouldered by workers of color, the term refers to the practice of changing your language, tone of ...
Communication strategies are strategies that learners use to overcome these problems in order to convey their intended meaning. [1] Strategies used may include paraphrasing, substitution, coining new words, switching to the first language, and asking for clarification.