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The books are an example of a media franchise, consistently sporting a distinctive cover—usually yellow and black with a triangular-headed cartoon figure known as the "Dummies Man", and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to ...
The Introducing... series, like the For Beginners series, has its origins in two Spanish-language books, Cuba para principiantes (1960) and Marx para principiantes (1972) by the Mexican political cartoonist and writer Rius, pocket books which put their content over in a humorous comic book way but with a serious underlying purpose.
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The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.