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Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from ...
Today, competitive swimwear is a major business for companies like Speedo, Arena and TYR and its development involves such institutions as NASA and Australian Institute of Sport. British 4 × 100 m freestyle team at the 1912 Olympics, wearing silk suits and bikinis, with a chaperone in the middle East German swimmers wearing skinsuits at the ...
High-technology swimwear is designed to reduce drag and improve swimming performance. [6] Speedo claims that their LZR Racer reduced drag or water resistance by 38% compared to a traditional Lycra practice swim suit. [1] This high-technology swimwear is designed to minimize drag while maximizing support to muscles. [1]
Speedo — the original purveyors of the much-maligned piece of skimpy swimwear — argue yes, reporting that in 2023, sales and orders across Europe, the Middle East and Africa are up by over 200 ...
The 1800s: The bloomer. The link between repressive swimwear and the bikini is the bloomer, popular in the mid-1800s. A garment of wool, linen, or serge was cut into a top and a skirt, under which ...
From around 1810 to 1815. The history of swimwear traces the changes in the styles of men's and women's swimwear over time and between cultures, and touches on the social, religious and legal attitudes to swimming and swimwear. In classical antiquity and in most cultures, swimming was either in the nude or the swimmer would merely strip to ...