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Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication.It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. [1] SCCT was proposed by W. Timothy Coombs in 2007. According to SCCT, evaluating the crisis type, crisis history and prior relationship ...
Coombs presents a review of the Situational Crisis Communication Theory (SCCT) that updates the current conceptualization of the theory. He reviews the basic elements of SCCT including crisis types and contextual modifiers.
The Situational Crisis Communication Theory (SCCT) identifies response strategies that organizations can use to handle a crisis. It's based on who was responsible for causing the crisis as well as how significant the threat is to the business's reputation.
The article then overviews some major theories of crisis communication and their different methodologies: image repair, situational crisis communication theory, rhetorical arena theory, narrative, and integrated crisis mapping.
Situational Crisis Communication Theory (SCCT) provides an evidence-based framework for understanding how to maximize the reputational protection afforded by post-crisis communication. Research using SCCT relies on experimental methods rather than case studies.
Situational Crisis Communication Theory (SCCT) is a framework developed to help organizations understand how to communicate effectively during crises.
parate populations with health information, health crisis communication, practice of public information officers at health departments, and use of new technology for health information.
Situational crisis communication theory (SCCT) is a cognitive-based, prescriptive theory designed specifically to explain the use of optimal and sub-optimal crisis responses during organizational crises. This chapter explores the origins, evolution, and future prospects for SCCT.
A situational crisis communication theory (SCCT), which articulates the variables, assumptions, and relationships that should be considered in selecting crisis response strategies to protect an...
In general, crises damage corporate reputations while the corporate reputation can be an asset or a liability to crisis managers. This chapter uses situational crisis communication theory (SCCT) to examine the connection between crisis communication and corporate reputation.