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According to Raven, there will be more use of Expert power if the motive is a need for achievement. [3] The ability to administer to another information, knowledge or expertise. [1] (Example: Doctors, lawyers). As a consequence of the expert power or knowledge, a leader is able to convince their subordinates to trust them.
Expert power is an individual's power deriving from the skills or expertise of the person and the organization's needs for those skills and expertise. Unlike the others, this type of power is usually highly specific and limited to the particular area in which the expert is trained and qualified.
Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [226] Social media has affected the way youth communicate, by introducing new forms of language. [227] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
Strategies and the adaption of social media has caused a change in focus amongst leaders from administrative dynamics to new media technology. Technological advancements in communication can increase the power of persuasion leading to corruption, scandals, and violence on social media platforms.
For voters, social media was a major source of information on the election. A January 2016 study conducted by the Pew Research Center found that 44% of respondents had learned something about the election from social media in the previous week, and that 14% of respondents found it to be the most helpful type of source for election news. [13]
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Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [6] By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand ...