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In 1961, Cream of Wheat was acquired by the National Biscuit Co. (later renamed Nabisco) for US$30 million. [3] Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. [6]
Although many plain wheat-, oat- and corn-based cereals exist, a great many other varieties are highly sweetened, and some brands include freeze-dried fruit as a sweet element. The breakfast cereal industry has gross profit margins of 40–45%, [ 2 ] In 2009, market researchers expected the market to grow at a CAGR of 7.4% (in the next 5 years ...
The company acquired Grandma's Molasses from Mott’s Company in 2006 [13] and Cream of Wheat from Kraft Foods in 2007. [5] In 2010 it acquired the brands of Violet Packing including Sclafani and Don Pepino tomato products. [14] This was followed a year later by its 2011 acquisition of the Culver Specialty Brands division from Unilever for US ...
The logo for Cream of Wheat has long been thought to be based on Frank L. White, a Chicago chef who died in 1938. Earlier this week, Quaker Oats announced it would no longer use the Aunt Jemima ...
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B&G Foods Inc. is offering a free sample of its Cream of Wheat hot cereal. You can choose between Original, Maple Brown Sugar, Cinnamon Swirl, Apples & Cinnamon, and Strawberries & Cream.Click ...
Claimed likeness on Cream of Wheat box Frank L. White ( c. 1867 – February 15, 1938) was an American chef whose likeness, known as " Rastus ," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
1909 Cream of Wheat advertisement. William H. Calbreath (July 29, 1850 – May 26, 1944) claimed to have been the model for the Cream of Wheat trademark, [1] one of the most enduring images in the history of American advertising. [2]