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In 1961, Cream of Wheat was acquired by the National Biscuit Co. (later renamed Nabisco) for US$30 million. [3] Philip Morris Companies acquired Nabisco and with it Cream of Wheat in 2000 and merged it with its Kraft Foods subsidiary. Kraft closed Cream of Wheat's Minnesota plant in 2002, relocating production to other Kraft facilities. [6]
The house is also significant historically for its connection to George Barnard Clifford (1858-1943). Clifford was a prominent attorney and real estate developer, and one of the three founders of the Cream of Wheat company. His investments and links to northeastern capital represented an important contribution to the early years of progress ...
Claimed likeness on Cream of Wheat box Frank L. White ( c. 1867 – February 15, 1938) was an American chef whose likeness, known as " Rastus ," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
Cream of Wheat could soon become the latest recognizable food brand to alter the image on its boxes due to concerns of racial insensitivity, which would follow moves made by Aunt Jemima and others.
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Although many plain wheat-, oat- and corn-based cereals exist, a great many other varieties are highly sweetened, and some brands include freeze-dried fruit as a sweet element. The breakfast cereal industry has gross profit margins of 40–45%, [ 2 ] In 2009, market researchers expected the market to grow at a CAGR of 7.4% (in the next 5 years ...
True or False Questions About History. 96. Coca-Cola was the first soft drink in the United States. Answer: False – it was Dr Pepper. 97. Erik the Red was the uncle of famous explorer Leif Erikson.
Rastus is also the name of the African-American character who first appeared on packages of Cream of Wheat cereal in 1893 and whose image remained the Cream of Wheat trademark until the 1920s, [13] when it was replaced by a purported photograph of Frank L. White, a Chicago chef wearing a chef's hat and jacket; White claimed to have been the ...