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Examples are attitude scales and opinion scales. Some data are measured at the ratio level. Numbers indicate magnitude of difference and there is a fixed zero point. Ratios can be calculated. Examples include: age, income, price, costs, sales revenue, sales volume, and market share.
Social geometry is a theoretical strategy of sociological explanation, invented by sociologist Donald Black, which uses a multi-dimensional model to explain variations in the behavior of social life. In Black's own use and application of the idea, social geometry is an instance of Pure Sociology .
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A sociological theory is a supposition that intends to consider, analyze, and/or explain objects of social reality from a sociological perspective, [1]: 14 drawing connections between individual concepts in order to organize and substantiate sociological knowledge.
For example, in the above five-point Likert item, the inference is that the 'distance' between category 1 and 2 is the same as between category 3 and 4. In terms of good research practice, an equidistant presentation by the researcher is important; otherwise a bias in the analysis may result.
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At the micro level, also referred to as the local level, the research population typically is an individual in their social setting or a small group of individuals in a particular social context. Examples of micro levels of analysis include, but are not limited to, the following individual analysis type approach:
Perhaps the most highly developed integrative effort to link micro- and macro-sociological phenomena is found in Anthony Giddens's theory of structuration, in which "social structure is defined as both constraining and enabling of human activity as well as both internal and external to the actor." [7]