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Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
Comparative rhetoric is a practice and methodology that developed in the late twentieth century to broaden the study of rhetoric beyond the dominant rhetorical tradition that has been constructed and shaped in western Europe and the U.S. [127] [128] As a research practice, comparative rhetoric studies past and present cultures across the globe ...
Rhetoric. Inventio, one of the five canons of rhetoric, is the method used for the discovery of arguments in Western rhetoric and comes from the Latin word, meaning "invention" or "discovery". Inventio is the central, indispensable canon of rhetoric, and traditionally means a systematic search for arguments. [1]: 151–156.
t. e. Composition studies (also referred to as composition and rhetoric, rhetoric and composition, writing studies, or simply composition) is the professional field of writing, research, and instruction, [1] focusing especially on writing at the college level in the United States. [2]
Parallelism is a rhetorical device that compounds words or phrases that have equivalent meanings so as to create a definite pattern. This structure is particularly effective when "specifying or enumerating pairs or series of like things". [1] A scheme of balance, parallelism represents "one of the basic principles of grammar and rhetoric".
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1] Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy ...