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From 1992 to 1999, the brand's main slogan was "Just wait'll we get our Hanes on you." [12] The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, Matthew Perry and Marisa Tomei, as "Look who we've got our Hanes on now." [12] In 1996, Hanes was a major sponsor of the Atlanta Olympics.
[10] On July 24, 2013, Hanesbrands agreed to acquire Maidenform for $575 million. [11] [12] On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14]
The product was so successful that Hanes increased their advertising outlay from $250,000 annually to $10 million in the first years. [7] Total sales in 1970 was reported as $9 million, rising to $110 million in 1973. [8] In 1972, L'eggs predicted they would move 100 million units, while spending 20 percent of their budget on promotion.
Less than $10 for a quality pair of shorts is a pretty sweet deal, and right now, these are down to $9 in black — such a bargain (over 50% off!) that you can pick up some other on-sale colors ...
[7] [8] [9] The invention of a knitting machine in 1589 meant that socks could be knitted six times faster than by hand. Nonetheless, knitting machines and hand knitters worked side by side until 1800. The next revolution in sock production was the introduction of nylon in 1938. Until then socks were commonly made from silk, cotton and wool ...
1920 – Bonds start producing the Men's Athletic Singlet, also referred to as the Chesty Bond. [7] 1929 – Commences manufacturing of footwear with rubber boots. 1937 – Entered sporting goods market with the acquisition of Empire Racket Company. [8] 1939 – Dunlop Volley invented, inspired by tennis player and Dunlop employee Adrian Quist
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