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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [38] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium .
KTAE (1260 kHz) is a commercial AM radio station licensed to Elgin, Texas, and serving the Austin metropolitan area.It is owned by Genuine Austin Radio, with a sale to Norsan Media pending, with studios and offices along Loop 360 in Southwest Austin.
The Country Format Is Bullish on Beyoncé’s ‘Texas Hold ‘Em,’ Top Radio Execs Say. ... good record, and country is so popular right now, it’s great that she wants to be here ...
Into the 1960s, KGBT became a highly successful station in the market, particularly once it flipped to Spanish-language programming. In 1967, it commanded more than a 60 percent share of local radio listening just on the United States side of the border. [12] In 1991, it still rated third in the market despite being on AM. [13]
KMJQ (102.1 FM) is a commercial radio station in Houston, Texas.Owned by Urban One, "Majic 102" has an urban adult contemporary radio format.KMJQ is co-owned with 97.9 KBXX, 92.9 KKBQ, 106.9 KHPT, and 107.5 KGLK, with studios and offices located in the Greenway Plaza district.
NextMedia Group was established in 1999, and began acquiring stations a year later, notably from Pinnacle Broadcasting. The company failed to offer shares to investors in 2003, and stopped reporting its quarterly financial reports to the Securities and Exchange Commission during the third quarter of 2003, at which time it reported a long term debt obligation of some $300 million; $200 million ...
Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937.