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Originally founded 1976, Underalls was a brand of undergarments for women manufactured by the Hanes hosiery and underwear company of North Carolina and marketed in the United States, Canada, and Mexico. The original product was noted for being a combination of pantyhose and panties together, to prevent panty lines.
L'eggs was the brainchild of Hanes executive Robert Elberson, who put together a secret project in the basement at the Hanes factory in Winston-Salem, North Carolina. Elberson's vision was that women should be able to buy pantyhose more conveniently at supermarkets and drug stores rather than at women's clothing boutiques or department stores.
Panties are made of a variety of materials, including cotton, lace, latex, leather, lycra, mesh, nylon, PVC, polyester, rawhide, satin, and silk. Construction typically consists of two pieces (front and rear) that are joined by seams at the crotch and sides; an additional gusset is often in the crotch, with the waistband and leg-openings made ...
Hanes is walking a fine line with the campaign to launch its newest men’s underwear. The Winston-Salem, N.C.-based Hanes, which is the country’s top-selling underwear manufacturer, has just ...
In the 1950s, underwear came to be promoted as a fashion item in its own right, and came to be made in prints and colors. Manufacturers also experimented with rayon and newer fabrics like Dacron, nylon, and Spandex. [5] By 1960, men's underwear was regularly printed in loud patterns, or with messages or images such as cartoon characters.
[11] [12] On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14] In 2018, the company opened its first brick-and-mortar Champion brand retail store in Los Angeles. [15]
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