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Weibo (Chinese: 微博; pinyin: Wēibó), or Sina Weibo (Chinese: 新浪微博; pinyin: Xīnlàng Wēibó), is a Chinese microblogging website.Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, [1] with over 582 million monthly active users (252 million daily active users) as of Q1 2022. [2]
Sina Weibo is the most visited such site in China. Sina has used the domain name weibo.com for the service since April 2011. Because of the site's popularity and domain name, the term Weibo is often used generically to refer to Sina Weibo or Tencent Weibo. Weibos are a major source of commentary on a wide range of topics.
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1 ]
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Weibo Corporation is a Chinese social network company known for the microblogging website Sina Weibo. It is based in Beijing, China. History
Sina Weibo is an equivalent to Tencent Weibo. Many celebrities from mainland China, Taiwan and also Hong Kong use Sina's Microblog as a platform to reach out to their fans and supporters. Some famous users on Sina's Microblog include Taiwanese hosts Dee Shu and Kevin Tsai, with more than ten million followers on their microblogs each.
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising.
Starting from late 2013, the meaning has changed and is now widely used to describe the nouveau riche in China (people who are wealthy but less cultured). [ 4 ] Weird ( 重口味 , zhòng kǒuwèi ) – Literally a "heavy taste, interest or hobby" such as in horror films , pornography, heavy metal music , extreme sports or the similar