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The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [3] Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah. [4] [5] [6] In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft ...
In the 1990s, a commercial for the Simmons Beautyrest featured a bowling ball being dropped on a Beautyrest mattress and a standard open-coil mattress to illustrate the company's claim that a person's nighttime movements are less likely to disturb a sleep partner if their mattress is a Beautyrest.
In 2003, Fenway Partners sold Sleep Country USA to the Atlanta-based Simmons Company, [19] and in August 2006, Sleep Train Inc. purchased the then-55-store mattress chain from Simmons. [ 21 ] In September 2011, Sleep Train acquired Christian's Mattress Xpress, converting three stores into new Sleep Train stores in Visalia , Fresno and Fowler ...
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