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Dr. Dre (seen in 2012), company co-founder. Beats was established in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. [citation needed] Iovine perceived two key problems in the music industry: the impact of piracy on music sales and the substandard audio quality provided by Apple's plastic earbuds.
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Buy Beats Fit Pro Kim K Special Edition $199.99 “I wanted to break away from the idea that headphones have to be colorful to make a statement,” says Kardashian, in a press release.
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [ 6 ] In late 2013, they began development for Beats Music , and released it in 2014, which went on to become the framework for Apple Music . [ 7 ]
Monster established a partnership with rap mogul Dr. Dre and Interscope Records in 2007 to design and manufacture the Beats Electronics line of headphones called "Beats by Dr. Dre". [13] This led to a trend among headphone manufacturers to create celebrity-endorsed products.
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