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Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]
VALS (Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.
Psychographic filtering and collaborative filtering are still within experimental stages and therefore have been not been extensively used. [3] The techniques are most effective when they are used to indicate preference for a single, constant item (i.e. a horror book written by one author) rather than recommending a composition of characteristics (i.e. a newspaper article on war) which varies ...
The result was a list of 4504 adjectives they believed were descriptive of observable and relatively permanent traits. [37] In 1943, Raymond Cattell of Harvard University took Allport and Odbert's list and reduced this to a list of roughly 160 terms by eliminating words with very similar meanings. To these, he added terms from 22 other ...
Advertisers are aware that different people lead different lives, have different lifestyles and different wants, and needs at different times in their consumer's lives, thus individual differences can be compensated for Advertisers who base their segmentation on psychographic characteristics promote their product as the solution to these wants ...
Knowing—and manipulating—your "biological age"is certainly en vogue right, with longevity bros and our surging wellness era taking center stage in the public consciousness.But while it may be ...
A piece of automatic writing produced by trance medium Leonora Piper, claimed to be a message from the spirit of Richard Hodgson. Automatic writing, also called psychography, is a claimed psychic ability allowing a person to produce written words without consciously writing.