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"That Girl" began as a viral trend on TikTok [2] by a user sharing their objectives for the new year: eating more fruit and vegetables, and reading more books. In the spring of 2021, the term gained popularity and spread from TikTok to YouTube, Instagram, and Pinterest through various formats including short form videos, extended vlogs, and curated Pinterest boards.
The GRWM video style has existed since the concept of beauty vlogging went mainstream in the 2010s – following the creation of YouTube in 2005, and Instagram in 2010.
When videos featuring the aesthetic first appeared on TikTok, they were known by the term nichetok, [1] which is considered by media writers and users as a sister trend to corecore. [10] Though technically different, the two terms are often used interchangeably by TikTok users. [ 5 ]
The aesthetic has since seen a revival among online communities, with videos analyzing a variety of interfaces being posted on TikTok and YouTube under the #frutigeraero hashtag in 2023. Consequently, a subreddit, r/FrutigerAero, was established to discuss this aesthetic. [2]
Or, as YouTuber and cultural commentator Mina Le puts it in a 2023 video, “A coquette is ‘the woman who flirts.’ The coquette aesthetic is known for embodying the idyllic and the feminine.”
Platforms like YouTube and TikTok have changed the way teens talk about their mental health. And whereas the cultural norm on Instagram is a more polished aesthetic, TikTok’s trend-driven ...
Kaeli Mae McEwen (born May 10, 2000), known professionally as Kaeli Mae, is an American content creator and social media influencer from Seattle, Washington known for her TikTok videos about cleaning and organizing and contributing to the "Clean Girl" Internet aesthetic.
The phrases became online phenomena after a TikTok user named Jools Lebron made a video explaining how she handles a wide variety of daily situations. ... newest aesthetic. But buying into every ...