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The Discovery Sport marked the third generation of compact SUV produced by Land Rover and replaced the Freelander.Although the Freelander model range had been a successful way to enable Land Rover to move into the medium SUV market, the company felt that the Freelander brand was tainted with memories of unreliability, and that the Discovery brand was more prestigious.
On the Land Rover Discovery, the ACE system can counteract up 1 G of lateral acceleration in less than a tenth of a second, thus helping the vehicle become more stable and responsive during hard cornering. Self-levelling air springs were fitted to some models and European type-approval for seven-seat vehicles was only given to air-sprung examples.
JLR builds Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-road vehicle. Currently, the Land Rover range consists solely of upmarket and luxury sport utility vehicles. Land Rover was granted a Royal Warrant by King George VI in 1951.
The switch to Lxxx codenames occurred after the sale to Ford with L30 being renamed L322 at the top of a model line-up of Range Rover Sport (L320) Land Rover Discovery (Discovery 3 L319), Land Rover Defender (L316) and Freelander (L314). The third-generation Range Rover was designed to accommodate BMW's M62 V8 engines for future models.
The unveiling of the X7 came just after Land Rover's parent company Jaguar Land Rover opened a new factory in the Chinese city Changshu in October 2014. The factory produces the Evoque and Discovery Sport for the Chinese market.
Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover, also known as JLR, and is a British multinational automobile manufacturer which produces luxury vehicles and SUV and has its head office in Whitley, Coventry, United Kingdom.