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When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Until after World War I, in many English-speaking countries, boys customarily wore short pants in summer and "knee pants" similar to knickers in winter. At the onset of puberty or sometime in their teens, [1] they graduated to long trousers. In that era, the transition to "long pants" was a major rite of passage. [2]
At this point, even knee-length pants adopted the open bottoms of trousers (see shorts) and were worn by young boys, for sports, and in tropical climates. Breeches proper have survived into the twenty-first century as court dress , and also in baggy mid- calf (or three-quarter length) versions known as plus-fours or knickers worn for active ...
Boxer pants, layered pants, double waistband—I’m still not entirely sure what to call this new trend that involves sporting trousers that look like they’ve been pulled down to reveal a ...
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In 1956, reflecting the popularity of the sportswear line, Hirsch-Weis changed its name to White Stag. [1] It became a publicly traded company in 1958. [4]: 10 In 1957, [5] the company modified a large animated sign on the roof of its downtown Portland building to include a stag leaping over an outline of the state of Oregon. [6]