Search results
Results From The WOW.Com Content Network
The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
The model was originally rooted in 1930s behaviourism and was largely considered obsolete for a long time, but big data analytics-based mass customisation has led to a modern revival of the basic idea. After that, a shift which rediscovered the relationship between media and people occurred and led to establishment of uses and gratifications ...
Hypodermic needles are normally made from a stainless-steel or Niobium tube [17] through a process known as tube drawing where the tube is drawn through progressively smaller dies to make the needle. The end of the needle is bevelled to create a sharp pointed tip, letting the needle easily penetrate the skin. [18] A hypodermic needle tip under ...
Mass communication began when humans could transmit messages from a single source to multiple receivers. Mass communication has moved from theories including the hypodermic needle model (or magic bullet theory) to more modern theories such as computer-mediated communication. [citation needed]
The idea is a kind of Hypodermic needle / magic bullet model, with the capacity of big data analytics informed mass customization. Empirical studies by other scholars, in contrast, have found that modern social media platforms, like Twitter, exhibit clear evidence of a two-step flow of communication.
Hypodermic needle model, a theory of a direct effect of the mass media on audiences Topics referred to by the same term This disambiguation page lists articles associated with the title Magic bullet theory .
The Birmingham gauge system is also recognized in international medical standards, such as ISO 6009:2016, which includes a color-coding system for hypodermic needles. This standardization helps ensure accurate identification and compatibility of medical equipment.
During surgery, a surgical needle or other sharp instrument may inadvertently penetrate the glove and skin of operating room personnel; [7] scalpel injuries tend to be larger than a needlestick. Generally, needlestick injuries cause only minor visible trauma or bleeding; however, even in the absence of bleeding the risk of viral infection remains.