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In political science, the minimal effects hypothesis states that political campaigns only marginally persuade and convert voters. The hypothesis was formulated during early research into voting behavior between the 1940s and the 1960s, and this period formed the initial "minimum effects" era in the United States. [ 1 ]
The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
In theoretical physics, a minimal model or Virasoro minimal model is a two-dimensional conformal field theory whose spectrum is built from finitely many irreducible representations of the Virasoro algebra. Minimal models have been classified and solved, and found to obey an ADE classification. [1]
The "limited effects" model of communication emerged in the 1940s with a shift in the media effects paradigm. This shift suggested that while the media has effects on consumers' behavior such as their voting behavior, these effects are limited and influenced indirectly by interpersonal discussions and the influence of opinion leaders.
The context-based model of the counterintuitiveness effect [1] is a cognitive model of The Minimal Counterintuitiveness Effect (or MCI-effect for short) i.e., the finding by many cognitive scientists of religion that minimally counterintuitive concepts are more memorable for people than intuitive and maximally counterintuitive concepts [2] [3]
In econometrics, a random effects model, also called a variance components model, is a statistical model where the model parameters are random variables. It is a kind of hierarchical linear model , which assumes that the data being analysed are drawn from a hierarchy of different populations whose differences relate to that hierarchy.
Yahoo faz parte da família de marcas Yahoo. O Yahoo coletará e usará seus dados como parte dos serviços oferecidos, para entender seus interesses e oferecer e mensurar anúncios personalizados.
The People's Choice, a book based on this study presented the theory of "the two-step flow of communications", which later came to be associated with the so-called "limited effects model" of mass media: the idea that ideas often flow from radio and print to local "opinion leaders" who in turn pass them on to those with more limited political ...