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Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
BS 3666:1982 Specification for size designation of women's wear; BS 6185:1982 Specification for size designation of men's wear; BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
Brassière band size is measured below the breasts, not at the bust. A woman with measurements of 36A–27–38 will have a different presentation than a woman with measurements of 34C–27–38. These women have ribcage circumferences differing by 2 inches, but when breast tissue is included the measurements are the same at 38 inches.
The standard aims to replace older clothing size systems that were in popular use before the year 2007, but the degree of its adoption has varied between countries. For bras, gloves and children's clothing it is already the de facto standard in most of Europe. [citation needed] Few other countries are known to have followed suit.
There is also the "common" scale, where women's sizes are equal to men's sizes plus 1 + 1 ⁄ 2. Children's shoes start from size zero, which is equivalent to 3 + 11 ⁄ 12 inches (11 + 3 ⁄ 4 barleycorns = 99.48 mm), and end at 13 + 1 ⁄ 2. Thus the formula for children's sizes in the US is child shoe size (barleycorns) = 3 × last length ...