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[clarification needed] The self-report questionnaire most frequently used in research is the Creative Achievement Questionnaire, [100] [better source needed] a self-report test that measures creative achievement across ten domains, which was described in 2005 and shown to be reliable when compared to other measures of creativity and to ...
Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking, methods of re-framing problems, changes in the affective environment and so on.
In his book "Creative Engineering" (1959) Arnold distinguishes four areas of creative thinking: [55] (1) novel functionality, i.e. solutions that satisfy a novel need or solutions that satisfy an old need in an entirely new way, (2) higher performance levels of a solution, (3) lower production costs or (4) increased salability. [57]
The AUT measures a certain level of divergent thinking; exploring multiple answers using creativity [1] It doesn't compare to a traditional test that looks for a specific solution. [citation needed] As a result, from the AUT it is measured in four ways: [citation needed] Fluency: the number of other uses you can think of, from the original object
The Torrance Tests of Creative Thinking, formerly the Minnesota Tests of Creative Thinking, is a test of creativity built on J. P. Guilford's work and created by Ellis Paul Torrance, the Torrance Tests of Creative Thinking originally involved simple tests of divergent thinking and other problem-solving skills, which were scored on four scales ...
The Q Score (popularly known as Q-Rating) is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The more highly regarded the item or person is, the higher the Q Score among those who are aware of the subject.
Systematic inventive thinking (SIT) is a thinking method developed in Israel in the mid-1990s. Derived from Genrich Altshuller's TRIZ engineering discipline, SIT is a practical approach to creativity, innovation and problem solving, which has become a well known methodology for innovation. At the heart of SIT's method is one core idea adopted ...
Marketing Creative: Even without a change in strategy, better creatives can improve results. Without a change in strategy, AFLAC was able to achieve stunning results with its introduction of the Duck campaign. With the introduction of this new creative concept, the company growth rate soared from 12% prior to the campaign to 28% following it.