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In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You". This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. [49] [50]
By 2013, Victoria's Secret had captured one-third of the women's underwear market in the U.S. [185] In the early 1990s, Sara Lee Corporation—then owner of the Wonderbra and Playtex brands—along with UK lingerie manufacturer Gossard, introduced a bra for Asian women who, according to Sara Lee, are "less buxom [and have] narrower shoulders ...
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Highly decorative and colorful bras are typically considered fashion bras and they are available in most of the various styles listed here. Hard-cup: Designed for safety. Used in the Saf-t-Bra. Jogging: See Sports bra. Leisure: See Sleep bra below. Lounge: See sleep bra. Male: Worn by men with enlarged breasts. Usually designed to flatten and ...
Playtex's Ultimate Lift & Support Wireless Bra is majorly on sale right now on Amazon. Different sizes and colors are on sale for between 44 and 74 percent off.
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