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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Agricultural extension is the application of scientific research and new knowledge to agricultural practices through farmer education.The field of 'extension' now encompasses a wider range of communication and learning activities organized for rural people by educators from different disciplines, including agriculture, agricultural marketing, health, and business studies.
the history of marketing practice refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as they respond to changing socio-economic conditions; the history of marketing thought refers to an examination of the ways that marketing has been studied and taught
The FAO-ITU E-agriculture Strategy Guide [18] provides a framework to holistically address the ICT opportunities and challenges for the agricultural sector in a more efficient manner while generating new revenue streams and improve the livelihoods of the rural community as well as ensure the goals of the national agriculture master plan are ...
Rural economics is the study of rural economies. Rural economies include both agricultural and non-agricultural industries, so rural economics has broader concerns than agricultural economics which focus more on food systems. [1] Rural development [2] and finance [3] attempt to solve larger challenges within rural economics.
Additionally, the rural FMCG market is projected to grow at a CAGR of 14.6% to reach US$100 billion by 2020 and US$220 billion by 2025. [1] The rural setting accounts for 45% revenue share while the urban setting dominates with 55% revenue share of the total revenue of the FMCG industry. [4]
MS Sriram: Rural Management Education in India- A Retrospect IIM- Ahmedabad-2007 Arun Kumar. Rural Management Education in India- A Restrospect.IIM-Lucknow- 2014; KIIT School of Rural Management (KSRM), Bhubaneswar which came into existence with the laying of the foundation stone by the father of the White Revolution, Late Dr. Verghese Kurien & Dr. Achyuta Samanta offering MBA (Rural ...