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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Rural economics is the study of rural economies. Rural economies include both agricultural and non-agricultural industries, so rural economics has broader concerns than agricultural economics which focus more on food systems. [1] Rural development [2] and finance [3] attempt to solve larger challenges within rural economics.
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
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Markets facilitate trade and enable the distribution and allocation of resources in a society. Markets allow any trade-able item to be evaluated and priced. A market sometimes emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (cf. ownership) of services and goods.
Rural areas have unique economic and social dynamics due to their relationship with land-based industry such as agriculture, forestry, and resource extraction. Rural economics can be subject to boom and bust cycles and vulnerable to extreme weather or natural disasters, such as droughts.
An autumn farmers' market in Farmington, Michigan A farmers' market at twilight in Layyah, Pakistan Blueberries in late July 2023 at the Jean Talon Market in Montreal. A farmers' market (or farmers market according to the AP stylebook, [1] [2] also farmer's market in the Cambridge Dictionary [3] [4]) is a physical retail marketplace intended to sell foods directly by farmers to consumers.
In the field of environmental economics, agricultural economists have contributed in three main areas: designing incentives to control environmental externalities (such as water pollution due to agricultural production), estimating the value of non-market benefits from natural resources and environmental amenities (such as an appealing rural landscape), and the complex interrelationship ...