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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Agricultural extension is the application of scientific research and new knowledge to agricultural practices through farmer education.The field of 'extension' now encompasses a wider range of communication and learning activities organized for rural people by educators from different disciplines, including agriculture, agricultural marketing, health, and business studies.
the history of marketing practice refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as they respond to changing socio-economic conditions; the history of marketing thought refers to an examination of the ways that marketing has been studied and taught
Rural economics is the study of rural economies.Rural economies include both agricultural and non-agricultural industries, so rural economics has broader concerns than agricultural economics which focus more on food systems. [1]
Other organisations such as the National Dairy Development Board (est. 1965), and National Bank for Agriculture and Rural Development (est. 1982) aided the formation of cooperatives and improved financing. The contribution of agriculture in employing India's male workforce decreased from 75.9% in 1961 to 60% in 1999–2000. [82]
In historiography, rural history is a field of study focusing on the history of societies in rural areas. At its inception, the field was based on the economic history of agriculture. Since the 1980s it has become increasingly influenced by social history and has diverged from the economic and technological focuses of " agricultural history ".
MS Sriram: Rural Management Education in India- A Retrospect IIM- Ahmedabad-2007 Arun Kumar. Rural Management Education in India- A Restrospect.IIM-Lucknow- 2014; KIIT School of Rural Management (KSRM), Bhubaneswar which came into existence with the laying of the foundation stone by the father of the White Revolution, Late Dr. Verghese Kurien & Dr. Achyuta Samanta offering MBA (Rural ...