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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
The data that all share a qualitative property form a nominal category. A variable which codes for the presence or absence of such a property is called a binary categorical variable , or equivalently a dummy variable .
Qualitative may also refer to: Qualitative property, a property that can be observed but not measured numerically; Qualitative research, a research paradigm focusing on non-quantifiable measurements; Qualitative analysis (disambiguation) Qualitative data, data that is not quantified; Qualitative observation, descriptive observations we make ...
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.
Categorical data is the statistical data type consisting of categorical variables or of data that has been converted into that form, for example as grouped data. More specifically, categorical data may derive from observations made of qualitative data that are summarised as counts or cross tabulations , or from observations of quantitative data ...
Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior.The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.
Methods for analyzing and integrating fieldnotes into qualitative or quantitative research are continuing to develop. Grounded theory is a method for integrating data in qualitative research done primarily by social scientists. This may have implications for fieldnotes in the natural sciences as well.
Data quality refers to the state of qualitative or quantitative pieces of information. There are many definitions of data quality, but data is generally considered high quality if it is "fit for [its] intended uses in operations, decision making and planning".