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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
Two modern electric lamps with lampshades. A lampshade is a fixture that envelops the light bulb on a lamp to redirect the light it emits. The shade is often affixed onto a light fixture to reduce the intensity of the light to observers, shield the light from a harsh environment, or for decoration by altering the color or creating shadows.
The world's largest IKEA store is located in Pasay, Metro Manila, Philippines. In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales business, and began to resell furniture five years later. [23]
Various window blind styles. A window blind is a type of window covering. [1] There are many different kinds of window blinds which use a variety of control systems. A typical window blind is made up of several long horizontal or vertical slats of various types of hard material, including wood, plastic or metal which are held together by cords that run through the blind slats.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The slats of a mini blind. A mini blind is a type of horizontal window blind made of long, narrow slats held together by string. Its slats are less than half the width of a regular venetian blind, and are often made of aluminium, measuring 15 millimetres (0.59 in) or 25 millimetres (0.98 in).