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A Humvee wrapped with the slogan in April 2006 "Army of ONE" was a relatively short-lived recruiting slogan. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong". [10] The reason for the replacement, states Frank Luntz, is that the slogan "Army of One" is contrary to the idea of teamwork. [11]
Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress, food, traffic), consumers will recall the slogan more often and associate the corporation with their personal experiences. [8] If a slogan is adopted by the public, it can have a notable influence on everyday social interaction.
Recently, looking over Inc.com's Ten Best Slogans of All Time, I began to think that, maybe, there's something to be said for the perfect slogan. After all, when it comes to latching on to ...
It is important for an advertising campaign to carefully select channels based on where their target consumer spends time to ensure market and advertising efforts are maximized. Marketing professionals should also consider the cost of reaching its target audience and the time (i.e. advertising during the holiday season tends to be more expensive).
Slogans are an essential part of any marketing or advertising campaign. Having a spokesman stand in front of a camera and talk about why a product tastes great is all well and good, but having an ...
List of political slogans; List of Philippine presidential campaign slogans; List of UK political slogans; List of U.S. presidential campaign slogans; List of slogans of the opposition to the U.S. involvement in the Vietnam War; List of North Korean propaganda slogans
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
N. W. Ayer & Son created one of the most recognized slogans of the 20th century, A diamond is forever. Harry Oppenheimer of De Beers and Ayer president Gerold M. Lauck discussed a marketing campaign in 1938 that would change the falling price of diamonds at the time. The idea of engagement rings decorated with diamonds wasn't very popular in ...